Associate of Applied Science

Advertising and Marketing AAS

Download as PDF

Program

Business

Available Locations

Bottineau,

Minot,

Online

Program Manager:
Keri Keith, Professor
701-228-5624
keri.keith@dakotacollege.edu

Program Advisor:
Lynn Bristol
701-228-5469
lynn.bristol@dakotacollege.edu

THIS PROGRAM IS OFFERED ONLINE

This major prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Instructional components include buyer behavior and dynamics, principles of marketing research, demand analysis, cost-volume and profit relationship, pricing theory, marketing campaigns and strategic planning, market segments, advertising methods, sales operations and management, consumer relations and retailing.

First Year Experience

All new freshman students at Dakota College are required to enroll in UNIV 105 First Year Experience. An exception to this requirement will be made for transfer students who have earned 24 college-level credits prior to attending or who have successfully completed a similar freshman orientation course for credit at another higher education institution. The course orients students to college and examines topics that are important for student success and positive student outcomes.

Digital Literacy Requirement

All associate degrees offered by Dakota College at Bottineau (DCB) require students to meet the digital literacy standard as identified in SBHE Policy 461. Students may accomplish this requirement through any of the following instructional methods: successful completion of one of the courses outlined in the DCB Digital Literacy policy, or successful completion of a non-credit self-paced module, or successful completion of an approved course through the Dakota Digital Academy, or successful completion of this requirement at another North Dakota University System (NDUS) institution.