Business Administration

Acquaints the student with the American Capitalist model, as well as the systems used by other countries. This course will also provide an overview of all business-related activities.

An introductory course which incorporates both traditional and contemporary aspects of marketing. Topics include environmental analysis and marketing research, consumer analysis, product (service) planning, distribution planning, price planning, promotion planning, social responsibility, and marketing management.

This course is designed to study the basic functions of management which include planning, organizing, directing, and controlling. Management will also be concerned with leadership development and how it relates to a person’s role as supervisor, manager, assistant manager, or department head.

This course includes a brief history of advertising and then focuses on the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy.

Basic public relations; both external and internal. The why, what, how of public relations and marketing as it relates to business; with special emphasis placed on crisis management.

The course is designed to include an exploration of the effective marketing and promotion of sports, entertainment, travel, and tourism products. Discussion topics include promotion, endorsements, sales, campaigns, and marketing.

This course provides the student with an introduction to the basic principles, concepts, and theories of selling, and their application to the actual sales presentation. Special attention is given to the sales process and both verbal and non-verbal communication techniques.

This is a practical course designed to introduce students to retail operations and management. The evolution of retailing and its present role in the marketing system as well as the impact of various trends upon retail institutions are examined. Other major areas covered include: the determination of a target market, site selection and store design, store organization, merchandising, pricing, staffing, and training employees, store pro- motion, customer service and control of store operations.

This course is a capstone course in the Advertising and Marketing program. Students will utilize knowledge gained in previous classes in addition to the topics covered in this course to create a successful advertising campaign. Students will be expected to: study and analyze existing advertising campaigns, write creative briefs, research, plan, and create their own campaign along with the rationale and visual presentation of their work. Understanding and developing insightful, powerful strategies leading to the implementation of advertising campaigns will be the result of this class.

An internship is required of most AAS programs. This course is available to AA and AS students as well. The students combine course learning with practical, professional work experience in their chosen field of study. The employer does an evaluation of the work experience: The faculty advisor supervises the students; the students are required to complete a project assigned by the faculty advisor. A minimum of 40 hrs of work is required to earn one credit. A grade of S/U is given by the faculty.

An internship is required of most AAS programs. This course is available to AA and AS students as well. The students combine course learning with practical, professional work experience in their chosen field of study. The employer does an evaluation of the work experience: The faculty advisor supervises the students; the students are required to complete a project assigned by the faculty advisor. A minimum of 40 hrs of work is required to earn one credit. A grade of S/U is given by the faculty.

An internship is required of most AAS programs. This course is available to AA and AS students as well. The students combine course learning with practical, professional work experience in their chosen field of study. The employer does an evaluation of the work experience: The faculty advisor supervises the students; the students are required to complete a project assigned by the faculty advisor. A minimum of 40 hrs of work is required to earn one credit. A grade of S/U is given by the faculty.

An internship is required of most AAS programs. This course is available to AA and AS students as well. The students combine course learning with practical, professional work experience in their chosen field of study. The employer does an evaluation of the work experience: The faculty advisor supervises the students; the students are required to complete a project assigned by the faculty advisor. A minimum of 40 hrs of work is required to earn one credit. A grade of S/U is given by the faculty.